![]() The first-gen Q3 arrived in Canada in the latter stages of its lifecycle yet produced meaningful sales volume despite the numerous ways in which it felt outdated. That’s the formula behind a premium badge, and it’s working wonders for the second-generation Audi Q3. Audi Q3: 1,727, up 37 per centĪlthough it’s sized like a Subaru Crosstrek, it’s priced like a Subaru Ascent. This advertisement has not loaded yet, but your article continues below. The Lexus RX is the only other member of the group launched in the 1990s. Due to its ML-Class lineage, the GLE is also the longest-running vehicle among the 10 luxury SUV leaders in Canada. Now the best-selling vehicle in Mercedes-Benz’s sprawling lineup, the Mercedes-Benz GLE is the only vehicle in the top 10 with a base price over $60,000 (the entry-level GLE actually nudges $70K). Mercedes-Benz GLE-Class: 1,697, up 6 per cent ![]() Sales are down 10 per cent compared to 2020’s first-quarter down 34 per cent compared to the same period in 2019. Fast forward to the first-quarter of 2021 and the Canadian auto industry’s rapid recovery – the GLC isn’t participating. 2020 hit the GLC hard sales fell 36 per cent in a market that was down only 20 per cent. Two years ago, prior to the pandemic, the Mercedes-Benz GLC was Canada’s top-selling premium brand utility vehicle. Mercedes-Benz GLC-Class: 1,595, down 10 per cent ![]() The RDX goes toe-to-toe with vehicles such as the BMW X3, Mercedes-Benz GLC, and Lexus NX The recent success of Acura’s two SUVs, and especially the brand’s No.1-selling RDX, is certainly elevating the prestige of Honda’s premium division. With affordable vehicles such as the Integra serving as a key component in Acura’s formative years, the brand’s status as an outright premium marque has often been called into question. Relative to the rest of the luxury arena, it also means the NX outsells the entire Lincoln brand, produces more than twice as many sales as Genesis, and generates nearly triple the volume of Jaguar. The NX produced 68 per cent more volume than all of those cars combined. How important is the NX to the Lexus brand? Put it this way: the ES, GS, IS, LC, LS, and RC combined for 867 sales during the first three months of 2021. MDX sales exploded in the first-quarter, growing by an average of 260 units per month in 2021’s first quarter. Newly launched this year for the 2022 model year, the fourth-generation MDX is more performance-oriented, more aggressively designed, more evidently premium, and quite suddenly more popular. Acura MDX: 1,264, up 161 per centĪmong premium brand vehicles that come standard with a third row, none produce the kind of volume Acura generates with the MDX. But having laid the groundwork in 2003 for a wide variety of competitors, the X3 has long since been superseded by those very same competitors. It’s the best seller at Canada’s No.2 premium brand. In a class now controlled by the BMW X3’s compatriots – namely the Audi Q5 and Mercedes-Benz GLC – the BMW X3 stands out as the segment’s original player that can’t quite measure up in the marketplace. At the low end, once popular cars such as the Audi A3 are hanging on for dear life with fewer than 50 sales per month while its stablemate, the Q3, finds 14 times as many buyers. That’s a period during which Mercedes-Benz sold a grand total of 50 copies of the S-Class, BMW managed 42 of their 7 Series sales, and Audi sold a grand total of 18 A8s. At the high end, vehicles such as the Cadillac Escalade (up 112 per cent), Land Rover Range Rover (up 62 per cent), and Mercedes-Benz G-Class (up 88 per cent) combined for 1,450 sales in January, February, and March. ![]() Luxury SUVs and crossovers, on the other hand, are up 27 per cent, growth of more than 7,000 sales compared to the first three months of 2020. While overall auto sales are shooting out of 2020’s Q1 doldrums with 15 per cent year-over-year growth, luxury car sales are up less than 2 per cent. Article contentĪs a result, 72 per cent of the vehicles sold by premium brands in Canada during the first quarter of 2021 were utility vehicles.
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